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Design & Research

5 reasons you should work with me for your product research and design

  • I have 10 years of industry experience
  • My work produces cash money
  • I get stuff done
  • People say I'm delightful
  • I care deeply

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Pricing Research: the power of good questions

Why Twitter's pricing strategy will likely fail.

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Getting Started in UX Research

If you're interested in getting started in UX Research, I wrote up what worked for me, and resources I've used.

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Leveling up: Progressing in your UX Research Career

This post is for people interested in growing their UX Research career. I discuss how I've grown research programs and grown into a Senior Design Researcher role. This is a live post, so I'll be making updates and additions based on questions I get. If you've got a question, send a tweet to @marisamorby and I'll answer it and update the post!

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Creating a "good first issue" for new OSS contributors

Tips on creating a good user experience for first time contributors to OSS.

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Learnings on scaling research insights and operations

Takeaways about scaling research from a Research Ops town hall I attended in the summer of 2020.

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How to validate product ideas

When you've got a good product idea, how do you know that it's actually something you should pursue?

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Asking better questions: leading vs. open questions

One of the biggest problems on research calls is asking leading questions. They can easily derail an interview and make any insights you get biased and often wrong. They'll lead you down a path that doesn't actually solve problems, because you've seeded the interviews with leading questions.

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Asking better questions: Tips for getting clarity from participants

When running research calls, your insights will only be as good as the goals you set and the questions you ask. I want to take some time to talk about how I approach research calls and get more context and clarity from our research participants.

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How to create a research program

Often, research teams at small to mid-size companies only have one or two people in charge of identifying, conducting, and sharing research and insights. This is my in progress guide to creating a research program when you don't have a large team to work on it.

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Designing a better built environment

We can design a better world if we're willing to ask better questions and make real change.

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UX Design: The trouble with easy

We often hear that we should make things "easy" for people using our product. The trouble is that when we do that, we rob people of the joy of overcoming small bits of friction. See how to think about friction in a different way.

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How Design Shapes our Future

Let's use our imagination and dream up a better future.

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Designing for people: How research and design can help us create smarter cities

I had the opportunity to give a talk at the Portland Junior Developers meetup. This post is a link to that presentation, where I shared some ideas on how can we use research, design, and tech to create better cities.

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When systems design meets user design

Researching and designing cars is no small task. But in order to build products that are sustainable and safe, we must learn to ask the right questions, and consider how the product will work within the entire system.

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Designing for your worst user

Some people who use your system will be bad actors. As researchers and designers, how can we design to deter this type of behavior?

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Gatsby Swag Store Case Study

The process we went through to create the Gatsby Swag store.

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