Marisa Morby marisa morby

Learnings on scaling research insights and operations

I attended a Research Ops Town Hall a few months ago where leaders in the industry discussed how to scale research and operations on teams. This is what I learned!

Top Takeaways

What is an insight? An insight is something newsworthy that we didn't know before. It helps us get to the "so what" so we can take action. It is highly contextual to the people you are working with and those you are trying to serve.

How can you get better insights?

How can we help research have an impact across the organization

Risks to look out for

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