How to communicate research results
Need to update this with visual examples
Show the biggest points of failure and distill down to the leverage point
Example: A community sign up flow for an app is failing to pull in visitors. After analysis, the cause can be distilled down to one screen that is confusing the user.
This helps focus your initial conversation around points of interaction for the user. Points of interaction are important because this is where users are making decisions or in the process of completing a task.
Communicate how it fails, why it matters to the user, and what can be done differently
Example: The sign up screen is a major point of failure because <explanation of how it's failing the user>. To fix this we need to
Communicate the value
How will making proposed changes help the stakeholder's team?
- Less work if fixed?
- Increased conversions
- Positive customer reviews?
- Team accolades?
Break things down into manageable pieces that allow people to "zoom in"
Show how the "zoomed in" piece fits in to the larger whole
Show real use cases when possible
- user videos
- complaints from support and surveys
Back it up with analytics
- How does your user research fit in with the business metrics?
- Think about things like
- MRR (monthly recurring revenue)
- Active users
- Onboarding new customers
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